Data science
O2 use data science to collect, analyse and provide actionable insight with your business analytics and data.
Collect
O2 believe collecting data is essential for any business in the age of data-driven technology. Although many brands collect data, many of these organisations haven’t determined if the systems they utilise suit their business needs.
That’s where the team at O2 can help. We are experts at implementing a custom data analytics plan for your business. We can also assist in cleaning, de-duping and optimising your current data set or data collection solution.
Analyse
O2 understand that high performing organisations are those who ask important questions. To drive value, brands must look to methods that increase marketing ROI or reduce business overheads.
When O2 analyse business data, we ask the right questions. Although sometimes we don’t know the intricacy of a specific industry (we can’t all be domain experts), however through exploration, we will discover the key drivers of your business.
Finally, using a mix of programming (Python is our program of choice), mathematics, statistics, algorithms and business intelligence, we can discover actionable insights in your data.
Provide actionable insight
O2 will help deliver these actionable insights (such as stories) that help paint a clear picture for decision-makers. We use business intelligence technology such as Tableau, Power BI, Python and Data Studio.
