Strategy
At O2, we formulate marketing strategies to unlock real value from your data.
We approach this using an agile four-step process: Audit, Develop, Adapt and Evolve.
Audit
O2 works with your team to conduct an extensive marketing, data, analytics and technology audit. We examine your organisation’s digital marketing capabilities and benchmark these against your business goals and your competition.
Develop
O2 works with your team to conduct an extensive marketing, data, analytics and technology audit. We examine your organisation’s digital marketing capabilities and benchmark these against your business goals and your competition.
Adapt
O2 recognises that one of the keys to marketing success lies in the ability to adapt your strategy through continual testing and optimising. It is important to remember that some recommendations in our strategy may exceed expectations. However, others may not work as well as planned. Therefore, O2 will dynamically adjust the future approach based on these outcomes.
Evolve
Our comprehensive knowledge of the marketing landscape continues to evolve with the release of new marketing technology. We ensure your marketing campaigns are implemented on the right platforms to meet your business objectives.
To find out how O2 can help establish and maintain your brand’s strategy, don’t hesitate to get in touch with us.